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Refreshingly modern beer, Imagined in India with the effect of unleashing your inner self - that playful, friendly, smart & slightly odd creature that is inside all of us.

FOR THIS GENERATION OF CONSUMERS,BEER MEANS FLAVOR

A refreshingly modern beer brand, Imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive the global shift in beer towards more color and flavor.

Bira 91 is now enjoyed in over 500 towns and cities spread across 15 countries and brews its beers across five breweries in India.

Bira 91 has its flagship taproom in Bangalore, where it releases one new experimental beer every week, paired with its curry-shop menu.

Bira 91 also offers branded merchandize across categories such as glassware, apparel and gifts, to make every day a lot more playful.

Established in 2015, Bira 91 is driven by a dynamic team of over 600+ passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium and Kirin Holding of Japan.

PRODUCTS

Wheat is gold. Our take on the Weizenbock style, this strong wheat ale is brewed with the choicest golden wheat from India and caramel malts from Europe, imparting a hint of honey sweetness with a toasted malty flavor. Noble hops give the beer a distinct hop bitterness, nicely balancing the sweetness. Top-fermented and brewed with an ale yeast, this flavorful beer has a rich and creamy foam, yielding a smooth finish.

Our take on the classic lager, Blonde is crisp and refreshing. The perfect thirst quencher, this beer is meant to put you in the summer state of mind, no matter the season. A no-nonsense beer style, this beer is made with noble hops from Germany, giving it refreshing piney aromas and a medium-bitter finish. The beer pours a clean, clear golden sparkle in the glass and is dry on the palate, making it super easy to drink, especially when you want to go back to a simpler time.

A deliciously different wheat beer, Bira 91 White is based on the traditional Belgian-style wheat ales. More flavorful than traditional wheat beers, this beer is brewed with premium Indian wheat malt, and flavored with orange peels from Latin America and Indian coriander seeds, giving it a hint of sweetness, tart citrus flavors and a spicy finish.

With under 80 calories and only 3g per 300ml, this guilt free lager has a Light, clean, refreshing taste with a piney hop aroma.

Inspired by the highly drinkable Munich Helles style, Boom packs a flavor explosion. Malt-forward, This malt-forward beer uses a combination of two-row and caramel malts along with rice to deliver a whisper of sweetness and a crisp body. Balancing the malts, the abundant freshness of noble hops adds a hint of bitterness. This strong beer with bold flavor is sure to please any crowd.

Boom Classic is a crisp pilsner made with classic two row brewing malts and noble hops. Brilliantly clear and sparkling, this 4.5% abv beer is the perfect balance of mild malty sweetness and a refreshing, piny bitterness. Abundantly sessionable, the Classic is the quintessential thirst-quencher.

Bira 91 Rise is a premium Rice Lager in the Asian tradition. Elevated with local rice from India, the beer is dry, light on the palate and has a brilliant sparkle. At less than 8% ABV, this refreshing thirst-quencher is hopped with Sorachi Ace hops from Japan, imparting unique and pleasing subtle lemon citrus aromas.

Blended with locally sourced coffee from the Malabar hills in India, this beer is meant to mimic a cold brew coffee with alcohol. Lighter on the palate compared to traditional stouts, this beer evokes nutty flavors of roasted malts and tropical coffee.

Session ‘Indian’ Pale Ale: Refreshing aromas & juiciness of pomelo balanced with American tropical and aroma hops, Citra and Mosaic hops from the Northwest United States.

Summary – Q1 FY24

--Highest Ever Gross Revenue for the Company in any quarter – INR 3200 Mn (1.3x of Q1FY23)

--Achieved highest ever volume in Andhra Pradesh with 950+ CE in Q1FY24

--Expanded in new markets – Dubai Duty Free and Poland

--Partnership with 5 IPL cricket teams and launched exclusive beers “Bira 91 011 Gully Pilsner” and “Bira 91 022 Session Ale”