HDFC Securities Ltd is the stock broking and distribution arm of the HDFC Group. It is a corporate member of both the Bombay Stock Exchange (BSE) and the National Stock exchange (NSE). In 2019, it entered into a partnership with Stockal, a US-based financial platform and launched GlobalInvesting.in, which allows its customers to directly invest in Nasdaq listed US stocks.
Products and services
HDFC Sky is a trading and investment platform launched by HDFC Securities in September 2023, positioned to compete with established stockbroking platforms such as Zerodha and Groww. It offers a range of services to investors and traders and is distinguished by its user-friendly interface, which is considered by some to be superior to that of HDFC Securities.[21] Functioning as all-in-one app, HDFC Sky provides access to various financial instruments, including equities, commodities, derivatives, mutual funds, and more. The disocunt brokerage platform is designed to cater to a broad user base, from seasoned traders to individuals new to the world of investing. HDFC Sky seeks to provide a cost-effective and comprehensive trading experience in a competitive market landscape.
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The company stated that its new offering will provide financial solutions to corporate treasury, ultra high net-worth investors (HNIs), and family offices in the over Rs 50 crore investment segment.
HDFC Securities said it has decided to close its franchisee business in an attempt to "streamline operations and enhance service quality", contrary to messages circulating on WhatsApp and social media that the closure is on account of compliance issues.
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